About Us
VELOURA: THE LUXURY SIGNATURE
Rare ingredients. Timeless impressions.
At Veloura, we believe that true luxury is felt, not just seen.
Each fragrance is a story — artfully composed with rare ingredients, timeless elegance, and an unwavering commitment to quality.
Shelly Kapoor
CEO, Director
VELOURA
THE ESSENCE OF REFINED ELEGANCE
At Veloura, we believe a fragrance is more than a scent—
it is an expression of identity, emotion, and artistry.
Each creation is crafted with the world’s finest ingredients,
blending tradition with innovation to deliver unforgettable
experiences that linger beyond time.
Meet Our Team
Shelly Kapoor
CEO, Director
Arian Khan
CO-FOUNDER & PERFUME CURATOR
LINA
HEAD OF BRAND & STORY
Zoe
OPERATIONS & EXPERIENCE LEAD
Best Brands Only
